9th Annual Myrtle Beach Jeep Jam Returns for Halloween Weekend

The ninth annual Myrtle Beach Jeep Jam will return to the Grand Strand from Thursday, October 29 through Sunday, November 1, 2026. Held at the former Myrtle Square Mall site at 2501 N. Kings Highway, the multi-day gathering is expected to bring more than 5,000 Jeeps and roughly 30,000 attendees to Myrtle Beach. Organizers emphasize that the outdoor festival is open to all general spectators, not just Jeep owners.

This year's event incorporates a expanded "Jeepers Creepers" Halloween theme. Festivities kick off on Thursday, October 29 at 6:30 p.m. with a new Halloween Parade, featuring 100 decorated Jeeps traveling along Ocean Boulevard. Each morning from Thursday through Sunday at 7:00 a.m., hundreds of Jeeps will participate in the signature Sunrise Beach Crawl along the beach downtown. On Friday, October 30, a Trunk-or-Treat event with 100 themed Jeeps will take place at 4:00 p.m.

The main site festivities run Friday, October 30 from noon to 5:00 p.m., Saturday, October 31 from 11:00 a.m. to 5:00 p.m., and Sunday, November 1 from 11:00 a.m. to 5:00 p.m. Main festival features include the Proving Grounds obstacle course and mud pit, bleacher seating with live announcers, a walk-through Haunted Trail, themed photo spots, over 120 merchandise and parts vendors, and local food trucks. A costume contest for adults, children, and pets will take place on Saturday at 2:00 p.m.

Additional highlights include Saturday's Show-N-Grime Jeep Show, a curated Classic Collection featuring iconic Jeeps from 1941 to 1996, an Overland Experience section, and a special meet-and-greet with children's entertainer Handyman Hal on Sunday. Daily spectator admission is $10, while children under the age of 12 are admitted for free. Tickets will be available online starting October 1 and at the gate during the event.