Burger Social: Smashburgers, Custom Fries, and Full Bar Near Barefoot Landing

Opened in late July 2025, Burger Social is a customizable smashburger and fry concept owned by Jason Trinh and Jeannie Nguyen (Jeannie Trinh). The restaurant serves as a sister concept to JEM Social in Myrtle Beach. Located behind a Harley-Davidson dealership in a Food Lion-anchored shopping center near Barefoot Landing, the space features a mid-century modern aesthetic. It operates with a casual layout, offering flexible, pick-your-own seating designed as a hangout spot.

The restaurant serves gourmet smashburgers, hand-breaded chicken tenders, fries, shakes, root-beer floats, and scratch-made dips. Guests can assemble build-your-own custom burgers using nine bun varieties, choosing double smashburgers or signature options like the PBJ burger. Single burgers start around $6 and reach up to $13 for deluxe builds. Diners locally tend to highlight the smashburgers for their juiciness and flavor, noting how easy it is to adjust patty counts and toppings. The kitchen also provides 14 styles of fries, including waffle fries, sweet potato fries, tater tots, onion rings, and loaded gyro fries, with fry prices starting at approximately $4.50. Regulars frequently point to this wide fry selection paired with house-made dipping sauces as a distinctive feature.

A full bar serves drinks alongside the food menu, featuring a "Social Hour" happy hour from 4:00 PM to 6:00 PM. Visitors in the area often describe the service as welcoming and attentive, adding that staff members efficiently correct any order discrepancies.

Burger Social is located at 4018 Hwy 17 S, North Myrtle Beach, SC 29582. Operating hours are Monday through Saturday from 11:00 AM to 8:30 PM, and the restaurant is closed on Sundays. For details, call (843) 281-0052 or visit burger-social.com.