MyrtleBeachSC News Rebrands to Myrtle Beach News Starting October 6

Grand Strand local news outlet MyrtleBeachSC News will officially change its name to Myrtle Beach News on Tuesday, October 6, 2026. Along with the branding update, the independent newsroom is moving its primary online address to MyrtleBeachNews.com. Publisher David Hucks stated the change simplifies the organization's name to match how local readers already refer to it, while also adapting to ongoing changes in search engine indexing and artificial intelligence search platforms.

The transition is designed to be seamless for daily readers, social media followers, and mobile subscribers across Horry and Georgetown counties. All existing web links to MyrtleBeachSC.com will automatically redirect to the new MyrtleBeachNews.com domain, requiring no manual updates from community members to stay connected. The outlet’s newsroom staff, core coverage area, and social media channels on Facebook, YouTube, TikTok, Instagram, and X will remain unchanged, as will its network of more than 250,000 text message subscribers.

First established in 2004, the reader-funded outlet focuses on local government accountability, public safety, and civic issues impacting residents' daily lives. Its reporting history includes more than two decades of coverage tracking the Horry County Police Department, public officials' compensation, court proceedings, and county spending on major infrastructure and development projects. The newsroom operates without local government contracts and publishes watchdog journalism, including investigative work under its Horry County Uncovered banner.

For current subscribers and supporters, the rebrand will not disrupt ongoing memberships. The outlet’s Founding Member program remains active at $9.99 per month, with existing members locking in their current rates for life. Local residents, commuters, and business owners looking for coastal news updates or administrative details regarding the publisher, Myrtle-Beach.com, LLC, can access the updated platform online at MyrtleBeachNews.com beginning October 6.